Search Engine Optimization Articles (SEO Articles)
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Just read on my SEO articles about SEO or Search Engine Optimization.
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SEO Expert
I am an SEO Expert from India living in Ghaziabad(near to Delhi) and this is my blog about search engine optimization (SEO), online marketing, web development and my other interests which are philosophy and writing. Hope you enjoy it and feel welcome to comment and give feedback
I have been devoted fully towards Web Design and Development apart from Search Engine Optimization (SEO) and Online Website Promotion.
I have learned and attained proficiency in:
- Keyword Research & web site Analysis
- Title & Meta tags Research & Optimization
- Optimizing WebPages for Search Engines and Robots
- HTMLizing Dynamic Content Web sites
- Manual Directory Placement (About, InfoSpace, LookSmart,
ODP / DMOZ, WhatUSeek, Yahoo!, Zeal) - Hand Submission to Search Engines
- Link Popularity Building & Networking
- Maintenance & Placement Tracking
- Google Page Rank Analysis and Improvement
SEO Professional? SEO subjects you need to know
To be a good SEO Expert you need to know a lot of things and to be a professional SEO you need to know them well. I sometimes see people calling themselves “SEO Experts” looking to make a quick buck.
Let’s just list the things I consider that a good SEO must know:
As an SEO, knowing HTML is a must. You need to see and understand how the search engines are reading the source code of the web pages. If you can produce nice web sites in Notepad and type HTML without looking at the keyboard then it’s good enough
You don’t need to be a CSS-expert but you need to know all the basics fluently. Tasks can include transforming a JS menu to a CSS menu. Styling heading tags is a daily routine.
You should be able to produce nice web sites from scratch without help. At least a basic knowledge is needed and you can outsource the design tasks and use CMS‘es for your or your clients sites. To be honest, I myself suck at graphics. That’s the major reason why there are no images on this site. But you don’t really need graphics in your SEO work.
You need to know how search engines rank pages. That’s a simple sentence but you need to observe, study and test until you know and have a good grasp on how it works. It is a plus if you also know the differences between the major search engines in their ranking algorithms.
You need to know how to find the best keywords by looking at popularity, competitiveness and relevance. This includes working with KEI.
A basic understanding is required on what the sandbox is (a kind of filter) and is not (penalty for all new sites) and you need to know some basic things on how a site can gain more trust (trusted links etc.).
When you review or build a site you should have a checklist to tick off all the on-page factors. You should also know which CMSes are the best to use for different purposes.
A good SEO Expert is a also a good SEO Copywriter. If you cannot write webpage according to SEO standarts you cannot improve a web sites copy, make good guides, articles and other good content.
A good SEO Copywriter can get links much more easily and if you despise writing perhaps you should look for another job.